168澳洲幸运5开奖网:Borderlands opened in theaters last weekend and, though iꦍt took the v༺ideo game adaptation the better part of a decade to reach the big screen, it only took a few days for it to secure its spot as the biggest box office bomb of the year.
Borderlands' Very Bad Box Office
Usually when we talk about flops, we're talking about movies that did make a lot of money, just not in relation to their budgets. Like, 168澳洲幸运5开奖网:Indiana Jones and the Dial of Destiny made nearly worldwide. Sounds like a lot… until you compare that number to its gargantuan budget, which reportedly came in betw🍰een and , and realize that it didn't come close to getting out of the red. Movies can make wheelbarrows full of money, and still be huge failures because of the steep cost of making and marketing them.
This was e🧔specially true for Covid💧 productions like Mission: Impossible - Dead Reckoning which suffered multiple shutdowns due to the pandemic.
Lionsgate and Gearbox must wish Borderlands was an Indiana Jones 5-style flop, which was what I expected before it was released. Unfortunately, it's something much worse. Despite♋ its reported $110-120 million budget, Borderlands has so far only made about . The , too, which meant that the best case scenario was a big opening weekend to make up for the inevitably toxic word of mouth. That didn't happen, and this movie will likely end its theatrical run having made less than half its budget back, if that.
I'm honestly kind of amazed by how badly it's doing. This is a movie with big stars like Kevin Hart, Jack Black, Jamie Lee Curtis, and Cate Blanchett, based on a big video game series. How are there only $18 million worth of people interested in seeing this in the world?
Let's Be Serious: The 'Borderlands Cinematic Universe' Is Not Happening
We are long past the point in time when any♑body would have wanted this
IP Like Borderlands Isn't Always Safe
I like the Borderlands games and wasn't excited for the movie — for reasons I 168澳洲幸运5开奖网:outlined here — but I thought somebody would be. The games are popular, with three successful mainline entries, and multiple well-liked spin-offs. The series has been around since 2009, too, so it seemed like there should have been a bit of cross-generational appeal. And, unlike Furiosa (a much better movie set in a wasteland), B🐲orderlands is rated PG-13, which makes it more likely that kids would go see it.
So far, none of that has panned out. The movie bombing so hard makes some sense. Director Eli Roth wasn't present for the reshoots, writer Craig Mazin took his name off it, and it's been in post-production for years. I wasn't expecting it to be good. But, I was expecting the Borderlands IP to carry it a little further.
As it is, its failure is making a good case that studios should prioritize original low- and mid-budget movies over big-budget IP. Barring a miracle, Borderlands will end its run makin💜g significantly less than Longlegs, an original horror movie made for less than $10 million, which has netted $90.5 million on the strength of buzzy marketing and good, organic word of mouth. Some other original movies, produced for much less, have been bigger successes than Borderlands: The Beekeeper, Civil War, Trap, Immaculate, and Monkey Man. None of those movies were billion grossers like Deadpool & Wolverine and Inside Out 2, but they earned more than they cost to make, and you definitely can't say the same for Borderlands.
As , studios have convinced themselves that it's better to make a bomb playing it safe than to take a risk and flop. In terms of money, an original $100 million movie is the same as an IP $100 million movie. B🎀ut the studio execs who greenlit Borderlands can claim they were playing by the rule🍌s — it's based on successful IP! — and the studio execs who greenlit IF can't, because it was an original movie. But when successful IP can flop this hard, is it actually safe?
