Simple and Clean. This isn’t just the opening theme to 168澳洲幸运5开奖网:Kingdom Hearts, it’s a design strategy that has permeated modern technology for almost 20𓄧 years now. Every year, corporations like Apple, Samsung, Microsoft, and Sony are determined to make the devices 🧔they sell to us even smaller and more packed with features, reducing their overall physical blueprint while all that awaits inside grows more powerful. It can do anything, but in doing so it looks like nothing.

Apple has alway꧂s been the leader in this battle, releasing new revisions of Macs, Macbooks, iPhones, and iPads that frequently have the aim of being a sleeker and more presentable little black rectangle than the last, and if that means removing useful features and lo𒆙ng-term inputs, so be it.

Frustration over each new iteration is normally silenced thanks to a cacophony of technology press and fans clambering over themselves to cover or get their hands on refreshes of products that, deep down, don’t change all that much. But this time around, Apple’s viral ad for the iPad Pro has had the opposite effect. People all around the world are mad that Apple has decided to throw centuries of human invention and creativity under the bus to advertise a t🌳ablet that manages to do a little bit of everything, but in doing so turns myriad disciplines into a homogenous husk. It’s a bleak sign of our future, and one that a lot of us clearly don’t agree with.

Why Are People So Mad About The iPad Pro Crush Commercial?

As a concept, the iPad Pro crush commercial makes perfect sense. It is an incredibly good tablet with a number of professional and leisurely applicatꦚions, and has become standard in a number of fields over the years as the ‘go-to’ device for creatives. You can make amazing art, create memorable music, write great stories, and fold so many aspects of your life into the iPad Pro that you likely won🉐’t have a need for anything else, and that is precisely what this advertisement tries to express.

But it does so in a way that is dismissive of traditional expre♛ssions of c𒀰reativity and parts of our lives that have become normalised, telling us that there is simply no need for them anymore if you have an iPad.

We watch as a giant hydraulic press is used♏ to crush everything from trumpets to computers to paint to books to cameras. Things that all have their individual uses, but can be, according to Apple, distilled down and made more convenient with the use of an iPad Pro. So do we have a use for them anymore? Not according to Apple, and this seems to be where much of the dissent about this advertisement is coming from.

The human inventions and ways we’ve come to create things are endlessly unique, and there is a joy to be had interacting with such objects and learning to use them. They’re cultural artefacts as much as they are tools, and to have them crushed before our very eyes or𝓡 perceived as lesser is hurtful. Apple probably did🥂n’t have this intention, but given its position as one of the biggest tech companies in the world and a global trendsetter, it should have had at least some foresight about how this would be taken. Because the answer is bad.

Once you're past the visual spectacle of hundreds of objects being wastefully crushed in spectacular fashion, you are left with a tablet that can do everything, but represents nothing. In an age where generative AI is becoming more common and the human touch we should value in everything we create is being discounted more and more, stressing the value of throwing these traditional methods aside feels like a damaging precedent to set.

The scariest part about all this is that, unless legislation is introduced on a national level in multiple territories, there is little stopping the biggest companies around the world, just like Apple, setting precedents that everyone will follow. I understan🦩d the appeal of convenience and how wonderful it is to have a device like an iPad Pro capable of so much, especially inꦓ how it allows budding creators to access so many tools and ideas at a fraction of the cost, but I’m not sure if I want to live in a future where that is our only course forward.

Apple&rsq🔯uo;s commercial is happy to decimate countless objects built with the purpose of showing what it’s like to be human, but what happens in several decades when those things are gone and the only remaining tools of expression are bland devices devoid of personality. It sounds excessive and even dystopic, but, in th🧸e grand scheme of things, we aren’t far off from that kind of future.