In South Korea, cinemas have started renting out their screens to gamers. With most cinemas restricted to only 50% of their capacity due🌳 to coronavirus restrictions and fewer movies being released, CGV, the country’s largest movie theater chain, decided to rent out its screens ✃to offset their loss of revenue.
Eui Jeong Lee, who rented out a 200-seat cinema auditorium to play a video game with three of her friends, told the BBC that the 168澳洲幸运5开奖网:sound quality was incredible. "The sound of the gunshots is just so vivid, and when something flew directly at me fro🍌m the screen I even screamed," the 25-year-old student said.
CVG, which requires that users bring their own consoles and games, also makes money from food orders, which include popcorn, nachos, corndogs and calamari. Before 6:00 p.m., up to four people can rent a screen for two hours for roughly $90. The fee increases to $135 in the evening. Seung Woo Han, a CGV employee, said that he came up with the idea after realizing that ไ16🃏8澳洲幸运5开奖网:games have become increasingly cinematic.
"When thinking about how to make use of empty cinema spaces, I noticed that games nowadays boast excellent graphics and well structured stories just like movies," he said. "Both have a storytelling aspect to them, so if someone can enjoy watching a film in the cinema, I thought they would also enjoy playing computer games in o🍸💛ne."
The global cinema industry has been hard hit by the 168澳洲幸运5开奖网:COVID-19 pandemic. Ticket sales last year dropped 71% to $12.4BN down from $42.5BN in 2019, according to Variety. In the US, AMC Theatre⭕s, th🦩e country's largest cinema chain, invested $917M in December to avoid bankruptcy, while in the UK, filmmakers have urged the government to subsidize cinema chains.
Malco Theaters, a Memphis-based cinema chain, also started renting out its screens in November. The company allows up to 20 people to rent a screen at its 36 cinemas across Arkansas, Kentucky, Louisiana, Mississippi, Missouri and Tennessee for $100 for two hours or $150 for thre🐼e. "It is gaining traction, and is becoming popular, but nothing is adding to our profitability at this point," Malco VP Karen Melton said.
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