Codemasters, which was recently acquired by EA, is currently promoting UK 168澳洲幸运5开奖网:mental health awareness and COVID-19 campaigns on trackside advertising in its racing games Dirt 5, Dirt Rally 2.0 and GRID. The banners are currently conveying two messages: Stay Home, Protect the NHS, Saveಞ Lives and Every Mind Matt🅰ers.
According to Imperial College London, 30.3% of young people in the UK experienced poor mental health during the first 168澳洲幸运5开奖网:COVID-19 lockdown, exhibiting si൩gns of self-blame, disengagement and substance abuse, and other dysfunctional coping strategies. The mental health awareness campaign seeks to encourage⛄ young people to reach out to health professionals and support groups.
The COVID-19 ads first started 🌳appearing in the developer’s games last year. The ads have been placed Bidstack, a geo-targeted advertising specialist, to ensure only UK gamers see the messages. Rebellion, best known for its Sniper Elite series and multiple games in the Alien vs. Predator series, and King, the developer behind Candy Crush Saga, Kinighthood, and the forthcoming Crash Bandicoot: On the Run!, have also placed Stay Home, Protect the NHS, Save Lives ads in their games.
“We’r😼e delighted to continue being able to support government messaging, whilst we look forward to lockdown easing,” said John Merchant, Marketing Director at Codemasters. “It’s great being able to use our games to direct players to mental wellbeing advice. Even if we can help just one person then this has been a worthwhile addition.”
“We’re really proud to be working with the U𝄹K Government, Public Health England and our partners Codemasters again to reach audiences that might not have engaged with these important messages across other media channels,” added Bidstack CEO James Draper.
“Delivering health messages, and particularly those around mental wellbeing in what is a trying time for many people, is something we are delighted our tech can offer. For those in need of support it hﷺas the potential to make a huge difference.”
Dirt 5, the fourteenth game in the Colin McRae Rally series and the eighth game to carry the Dirt title, was released for Microsoft 🔯Windows, PS4, PS5, Xbox One and Xbox Series X|S in November. The game was als♏o added to the Xbox Game Pass service last week.
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