One brand name inextricably linked to video games is Mountain Dew. Because of its higher level of caffeine relative to other major soda brands, it became a staple of late nights spent gaming, and thus a symbol tied to gamer culture, for better or for worse. More recently Mountain Dew itself has embraced this connection, releasing its own line of -branded energy drinks. However, Mountain Dew owner PepsiCo is just one of many companies contributing to a wave of gaming-oriented drink products. Another entrant into this emerging market is peripheral company💧 Razer, who recently released a powder that, when mixed with water, is meant to provide a mental edge to consumers. With improved gaming performance in mind, Razer's ꦰRESPAWN is looking to court esports fans and players alike as the of Dignitas.
The partnersh🅰ip is considerable, most notably making a mark on the New Jersey-based esports organization as a new fixture of its teams' jerseys.
Further stipulations of the contract include new, co-branded products as well as co-produced digital content and online events. Among these is Odyssey, an existing video series documenting Dignitas' League of Legends team, which will now be presented by RESPAWN.
Michael Prindiville, the CEO of Dignitas, expꦍlained that this partnership was desirable for the organization due to RESPAWN's focus on performance. RESPAWN is unlike traditional energy drinks in that it's only sold in powder form in an online store, It's even marketed with respective shakers, resembling a protein powder supplement more than a canned Monster. Prindiville highlights a grow🅷ing focus on technical performance as key to the organization. Therefore, RESPAWN's branding as a solution for mental focus and clarity (as opposed to a source of raw energy) synergizes with that component of Dignitas' identity.
Sean Driscoll, the Senior Product Marketi💜ng Evangelist for RESPAWN, further emphasizes this image for the product. The product's emphasis is on improving the brain's performance capabilities, rather than simply provide an energy jolt. RESPAWN will now join HyperX, Verizon, Champion, and a few additional companies as sponsors of the Dignitas organization.
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