Getting a world record provides most people with a senꦗse of pride and accomplishment, but this might not☂ be the case for the unnamed owner of Electronic Arts’ Reddit account. In the 2020 Guinness Book of World Records, an infamous post defending Star Wars Battlefront II’s loot boxes gained around 668,000 downvotes, in the iconic record book.
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The comment in question was in response to a post on the Star Wars Battlefront subreddit that was complaining about characters having to be unlocked through loot boxes and microtransactions, re𒆙quiring either additional payment of dozens of hours of grinding to unlock the☂m. The post stated that EA has stretched the boundaries of what is acceptable.
EA’s was that the inten🅘t behind the loot box system was to provide a “sense of pride and accomplishment” for unlocking 💮different heroes.
The comment quickly became something of a meme on Reddit, with “pride and ♍accomplishment” used as a euphemism for what the community saw as exploitative practices by EA and other companies that have adopted the loot box model to squeeze money out of its customers.
The controversy over the loot boxes ended up hurting Battlefront II's sales and momentum - and whil♏e the game is , the controversy did cause the game to .
For its part, EA responded to the outrage by 168澳洲幸运5开奖网:changing how loot boxes worke🗹d in Battlefront II, only allowing cosmetic items to be unlocked though the system. They did, however, 168澳洲幸运5♚开奖网:defend themselves from gambling accusations earlier this year saying that their loot box system is simply “surpris♎e mechanics,” similar to𝓰 how Kinder Eggs, Hatchimals, and LOL Surprise dolls work.
Battlefront II isn't the only EA game to be hampered by the company's love of microtransactions. Recently, Apex Legends' Iron Crown event was 168澳洲幸运5开奖网:heavily criti🐈c๊ized for how greedy it was, forcing players to spend $154 to unlock everything the event had to offer. The event didn't even a🦩llow players🅺 to choose which content they unlocked, instead relying on their so-called "surprise mechanics" to help these players find the sense of pride and accomplishment that EA enjoys promoting.