Patrick Söderlund, , explained in an interview on April 13th that EA has recognized that, "we made some mistakes," in regards to the release of Star Wars Battlefront II  in November of 2017.

As fans prepared for the release of of the game in late 2017, and various aspects of the game were released, consumers became more and more concerned with the state of micro-transactions. Many players saw the game in its current state as encouraging the spending of real money in order to progress in the game, which caused a significant amount of controversy prior to the release date. This controversy caused EA to pull the micro-transactions out of the game at the .  More recently, EA has announced some broader changes to Battlefront II and are 168澳洲幸运5开奖网:reintroducing some of the elements t🌃hat were removed in November.

In the interview with , Söderlund, went on to explain that, "I’d be lying to you if I said that what’s happened with Battlefront and what’s happened with everything surrounding loot boxes and these things haven’t had an effect on EA as a company and an effect on us as mana🅘gement. We can shy away from it and pretend like it didn’t happen, or we can act responsibly and realize that we made some mistakes, and try to rectify those mistakes and learn from them.”

With EA launching some large titles like Bioware's Anthem or Dice's Battlefiel꧑d, Söderlund is aware of the precarious position that EA finds itself in in the current mome༒nt.

He says, "We have taken significant steps as a company to review and understand the mechanics around monetization, loot boxes, and other things in our games before they go to market. For games that come next, for Battlefield or for Anthem, [players have] made it very clಞear that we can’t affo𝕴rd to make similar mistakes. And we won’t."

Söderlund also seems to recognize the public perception of EA, especially after this Battlefront II controversy, saying thaꩵt, "It's clear to us that pl🎀ayers see the company differently than we do,"

Positively, Söderlund also seems dedicated to helping change that perception for the better by workin♚g to build trust and create games that liste𒊎n to the feedback from players and the community alike.