Summary
- The "review bomb" can be a powerful tool in helping gamers get their voices heard when something isn't going right with a particular title.
- So much so that Take-Two, the parent company of Rockstar Games, noted in an SEC filing that review bombs can impact sales, as well as the company's reputation.
- Rockstar was on the receiving end of a review bomb when the GTA Trilogy launched with numerous bugs and other issues.
Every now and again, gamers band together to execute a "review bomb." It's exactly what its name implies, where hundreds upon hundreds of negative reviews are unleashed on a title in a form of virtual protest. Some of these coordinated efforts have been because of how poorly a game runs, or in response to potential changes that the larger gaming world disagrees with. For the most part, they are effective, with publishers often making amends one way or another.
They're a powerful tool, and it turns out, video game publishers are aware of just how impactful they can be. Just ask Take-Two, the larger holding company behind 2K and 168澳洲幸运5开奖网:Rockstar Games, the makers of 168澳洲幸运5开奖网:Grand Theft Auto, how they feel about ꦰreview bombs. HInt: they view them as a risk to commercial success.
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Take-Two Fears The Impacts Of Review Bombs
, Take-Two recently made mention of the potential impact that review bombs can have in its most recent 10K filing with the SEC. The filing, , notes that review bombs can impact potential sales, as well as proဣfits. It can also harm the reputation of the company.
In particular, Take-Two filed the following:
Furthermore, obtaining and maintaining high ratings of our games on the third-party platforms on which we operate are important as they help drive players to find our games. If the ratings of any of our games decline or🎐 if we receive significant negative reviews that result in a decrease in our ratings, our games could be more difficult for players to find or recommend.
In addition, we may be subject to negative review campaigns or defamation campaigns intended to harm our ratings. Any such decline may lead to loss of players🍌 and revenues, additional advertisin𝄹g and marketing costs, and reputation harm.
In other words, Take-Two is very much aware of the power of review bombs. After all, it wasn't too long ago that the company was the subject of review bombs themselves. That's because, when the Grand Theft Auto: The Trilogy -- The Definitive Edition trilogy was released in a poor state, complete with bugs and other glitches, hundreds of fans review bombed the game across its platforms. .
Earlier this year, Helldivers 2, Sony's breakout live-service hit, was on the rec🍌eiving end of review bombs after its PSN fiasco. The problem was quickly sorted out, and Arrowhead Game Studios 🅘even announced that it would create an in-game cosmetic to commemorate the ev𒁏ent. That said, there's no doubt that the momentary bit of negativity impacted potential would-be sales.
While it seems highly unlikely that Take-Two's next big venture, 168澳洲幸运5开奖网:Grand Theft Auto 6, will be the subject of a review bomb, stranger things have happened. Aওfter so many years without a Grand Theft Auto title, and 168澳洲幸运5开奖网:Rockstar's general push for GTA Online, there certainly does exist a scenario where fans could bomb the game if it isn't up to their expectations.
That probably remains a slim chance at best. Still, it's interesting to know that companies truly do take notice of what the community is doing. More so, it goes to show how impactful the gaming community can be in getting its voice heard.
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