In probably the most ambitious cross-over in history, the iconic fashion company - Gucci - has officially dabbled in the esports industry by inviting Fnatic's LEC roster to sit front row at one of their latest menswear fashion show. Fnatic is a London-based organization that has rosters in a variety of competitive games including League of Legends, CS:GO, Dota 2 and others. With the esports industry gaining traction in the mainstream every year, it's more than likely there will be more of these types of things happening than ever ▨before - and that's a good thing.
The team went to the show all decked out in prime Gucci gear and represented Fnatic in the front row of the show. The players that attended were Martin “Rekkles” Larsson, Tim “Nemesis” Lipovšek, Oskar “Selfmade🌳” Boderek, Zdravets “Hylissang” Iliev Galabov and Gabriël “Bwipo” Rau. It's crazy📖 to think that an esports team was not only invited to a Gucci fashion show, but given the opportunity to sit in the front row alongside the likes of famous celebrities like actor Andrew Garfield and actor/singer Jared Leto.
More and more brands are getting in ꦇon the esports action in some capacity. Nike recently partnered with T1 - a South Korean esports organization that houses rosters in a variety of competitive games and recently collaborated with the Call of Duty League for .
It's not necessarily on indication that Gucci will be partnering with Fnatic in the future but this opportunity could open up a lot of potential interest in high-end partnerships with esports 𒉰organizations, players and leagues moving forward. It's just another step toward the industry truly breaking into the mainstream and becoming a commonplace ꦆindustry alongside various other "traditional" sports.