Audio equipment company JBL has begun to make a concerted push into the gaming world this year, having designed a line of headsets specifically for gamers. It's called the Quantum Range series, it 🌃includes an assortment of models priced between around $40 and $200 in order to 🌜cater to different levels of players. Now the company has announced a partnership with esports organization 100 Thieves in conjunction with the May 4th street date of its Quantum headsets that makes JBL the official audio partner of the organization.
This means that future goings-on within will feature JBL's Quantum headsets, including in its streaming rooms, team rooms and and company founder Nadeshot's own studio, all located in the team's Cash App Compound home base located in Los Angeles. Players will also use the Quantum headsets in team practices and in online esports-related content, such as the team's weekly competitive League of Legends web show, The Heist.
In order to celebrate the partnership, 100 Thieves is hosting a series of giveaways. Right🎃 now the team is giving out 50 headsets, worth a total of around $10,000 through a social media campaign shared to its online channels. In an accompanying video, Nadeshot explains that the company generally announces brand partnersh✃ips with a certain level of flair, but is unable to produce content up to its regular standards due to California's lockdown. Instead, the contest is intended to hype up the new sponsorship, as well as provide winners with gear useful during whatever quarantine conditions they may be experiencing.
Additionally, another sweepstakes that🤡 will take place later this Spring will see the team giving out player jerseys that feature the JBL logo. Further promoti𝓰onal events are currently scheduled for later in the year as well.
In his video announcement Nadeshot explains that JBL's long history as a top audio equipment company drew him 🐷to the partnership, as it's an aspirational example of a brand with a longtime lead in its industry. Likewise, Ralph Santana, who is the Chief Marketing Officer a🎉t JBL's parent company HARMAN International Industries, expressed excitement for the partnership as its a chance for top-level competitive gamers to showcase its flagship gaming products.
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