After skipping last year’s San Diego Comic-Con amidst the actors’ union strike, Marvel is returning to Hall H this year to give fans a taste of what’s to c🦹ome in the MCU. Hall H panels are like the old E3 Conferences, but for movies, and in the past Marvel has used them to share big-picture plans for each MCU phase, reveal details about the cast and plots of upcoming movies, and debut exclusive trailers for Comic-Con attendees.
Marvel’s last Hall H panel was in 2022, and was incredibly well-received by fans. That’s significant because the post- Avengers: Endgame era of the MCU had not been going well. Phase 4 dragged on longer than any previous phase and was far less focused. Disney's plan to accelerate Disney Plus by flooding the streaming service with half-baked Marvel mini-series hadn’t paid off, and outside of the guaranteed hit Spider-Man: No Way Home, the movies were struggling in the box office too. Three years after the end of the Infinity Saga, it seemed like the MCU was past its prime and struggling to find a new direction.
Marvel wanted to use its Hall H panel to reassure fans that there was still a long-term plan for the MCU, so it did something unprecedented: it revealed its plans for the next three years of MCU projects all at once. This included both the entirety of Phase 5, which was set to begin with𓆏 Ant Man &am🍬p; The Wasp: Quantumania in February 2023, but also an outline of the Phase 6 schedule, including release dates for its three biggest projects: Fantastic Four, Avengers: The Kang Dynasty, and Avengers: Secret Wars.
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Rather than an adaptation l🅰ike Lego Avengers or The Incredible Hulk, this new game will allegedly be set within the MCU.
Fans walked away from the panel reassured that Marvel had a plan to get the MCU back on track. There was a v🦩ision for the future, and the multiversal building blocks of Phase 4 were going to lead to a satisfying, Kang-sized pay-off. But two years later, circumstance, scandal, and more poor performers at the box office have decimated this schedule entirely.
The Phase 5 schedule was meant to start with Ant-Man 3 in February 2023 and end with Thunderbolts a few weeks from now on July 26, but almost everything on this schedule has been delayed or is cur𝐆rently in limbo. Of the 12 projects scheduled to come out by now, only six have actually been released. Ant-Man 3 and Guardians of the Galaxy 3 hit their expected release dates, but the rest didn’t quite make it. Last year, Secret Invasion came out in Summer 2023 instead of in spring, Loki Season 2 was in the fall rather than the summer, and The Marvels came out in꧋ November rather than July.
Echo, which was planned for Summer 2023, came out this January. Agatha (whose subtitle has changed even more than its release date) will be almost a year late when i♋t premieres this September, while Daredevil: Born Again is now slotted for sometime in 2025, rather than Spring 2024. Captainജ America: Brave New World and Thunderbolts have both been moved a year later as well, while Ironheart has moved two years later, from Fall 2023 to Fall 2025. At the panel, Marvel announced eight slots reserved for MCU projects throughout 2024, but we’re actually only getting three: Echo, Agatha, and Deadpool Vs. Wolverine, which wasn’t even mentioned during this panel.
Some of these delays were a result of the extended writers' and actors' strikes, but that alone can’t account for such a profound failure to deliver. Bob Iger’s return to the role of Disney CEO in November 2022 reportedly led to big shakeups at the company, particularly around the cadence of new Disney Plus content, but a lot of these missed dates are the result of creative issues. Blade’s ongoing production hell has been well-documented over the past few years, with multiple directors cycling through the projects and more and more drafts of the script being presented and rejected. Fantastic Four, which was originally scheduled for this November, also lost its director during pre-production. It’s now scheduled to start shooting the day after this year’s SDCC ends.
Then there’s Jonathan Majors, who was fired from his role as Kang after being convicted for third-degree assault and aggravated harassment against his ex-girlfriend last December. Kang had already played a major role in Loki and Ant-Man 3 and was meant to be a major player in next year’s Avengers movies. We don’t yet know how Marvel plans to move forward with the character or if Kang will still play a role in any upcoming movies, but it's clear that firing Majors has had a significant impact on the franchise’s plans for the future of the IP.
At this year’s Hall H panel, Marvel will need to reset the schedule and once again attempt to convince fans that there&rsq✤uo;s a plan for the future. It’s clear now that Marvel set itself up for failure by announcing a𝓰 dozen projects over the span of three years, and I don’t expect it to make that same mistake again this year.
So what can it do to convince fans that things are back on the right track? I expect we’ll see new looks at previously announced projects like Agatha, Thunderbolts, Captain America 4, and Daredevil: Born Again, which have already been filmed. Kevin Feige will likely trot out the cast of the Fantastic Four and maybe even re-announce the next Avengers movies. We could be hearing about movies scheduled for 2026, 2027, and even 2028. We might get an exciting X-Men announcement that will wiꦉn over the crowd and fan blogs across the world.
I don’t know exactly what Marvel has in store, but the one thing I know is that it can’t give us any reassurance that there’s a master plan behind all this chaos. 2022’s panel was meant to convince us th🦄ere was, and at that time, it succeeded. After two years of missteps and broken promises, the best Marvel can do at this year’s SDCC is try to convince us there’s still hope for the MCU.
MCU, Games, Anꩲd Taylor Swift - A Match Made In Heaven Or Hell?🐟
This trio should b🌠e a cast iron hit. I'm not sureဣ it is.
