I liked Barbie. I like Margot Robbie, I like Greta Gerwig, I like Noah Baumbach, and I like what they were all able to accomplish together within the confines of a corporate branding exercise. I would like to see more movies lik🌜e Barbie, though꧋ not in the way that Hollywood seems to think.
People Love Barbie. Why Not Monopoly?
Last week at CinemaCon, it was that Margot Robbie’s production company LuckyChap Entertainment will be bringing Monopoly to the big screen in collaboration with Lionsgate and Hasbro Entertainment. This isn’t all that surprising, given Hollywood’s penchant for taking the most surface-level lessons possible from every successful venture. People love Batman? Time to fill multiplexes with movies starring 1940s pulp heroes like The Phantom and Dick Tracey. The MCU’s interconnected storytelling h�ౠ�as been a success? That must mean audiences long to witness the dawn of a Dark Universe! Oppenheimer made nearly a billion dollars? Someone, greenlight a dozen more movies about scientists, quick!
Warner🥀 Bros. Doesn’t Understand Where Games Or Movies Are At In 2024
Don't let Dune and Barbie fool you.
There is no success so strange that Hollywood executives cannot find something extremely literal to take a🦂way from it. Robbie being attached to another toy movie is an unfortunate side effect of that law playing out.
One important caveat: Monopoly is not the only kind of movie that Robbie is producing. LuckyChap also worked on Saltburn, an original movie that did okay in theaters and blew up as soon as it hit streaming. The company takes bets on interesting projects like the upcoming coming-of-age comedy film My Old Ass and the Margaret Qualley series Maid on Netflix. It also has more straightforwardly commercial movies on its slate like an adaption of The Sims and, yes, Monopoly. But it seems to have a good balance oꦆf projects, putting into practice the old Hollywood adage “one for them, one for me.”
A Movie Being Announced Doesn't Mean It Will Happen
Another important caveat, Margot Robbie has been attached to IP movies that didn’t materialize in the past. In 2020, a Pirates of the Caribbean reboot was announced with Robbie set to star, but in 2022 she that it was “dead in the water.” She’s currently attached to an , too. People in Hollywood get attached to plenty of things that don’t end up working out. I’ve been skeptical of the rush to turn toys into movies after Barbie, and the Mon♛opoly movie may never even happen.
In general, Robbie seems to be a smart producer who carefully balances original, interesting ideas with IP-driven projects that can be gigantic hits if they connect, like Barbie. But, Hollywood’s rush to get toys and board games on the big screen is so boring, and it will be 𝄹really disappointing if that becomes Robbie’s niche.
She’s a great performer, and she gives her all in everything. She’s balanced big IP movies like 168澳洲幸运5开奖网:Suicide Squad with original work from interesting auteurs. Those filmmaker-driven projects have a mixed track record, but whether they hit (The Wolf of Wall Street, Once Upon a Time… in Hollywood) or flop (🐻Babylon), they’re usually at least interesting.
I left Amsterdam off that list because it’s the rare Robbie project with v﷽✤ery little to recommend it.
But, it's a shame that someone as talented as Robbie has become the face of two dispiriting industry trends; first, a superhero lead in two Suicide Squad movies and Birds of Prey, now as the producer of multiple toy movies. There are better lessons to take from Barbie's success, and I hope Hollywood begins to learn them soon.
Why Don't We Have A Good Barbie Video Game?
Barbie has over 60 video games, bu💞t few have left their mark
