The first teaser trailer for Fantastic Four movie has just come out, and to my surprise, it looks pretty great. I loved the little touches of the old-timey 4:3 aspect ratio switching to 16:9 once the superhero elements came in and the use of what looks to be archival footage of the team before they got powe♓rs. Its retro-futuristic aesthetic looks different from🧸 the usual fare, which I appreciate.
Marvel Denies The Use of AI In Its Fantastic Four Posters
But along with it came drama, specifically surrounding the promotional posters for the film. One of these posters, , got the majority of the backlash. In the background are repeated faces, signs seemingly floating in the air instead of being held up, a woman using a camera incorrectly, and a man waving a flag by grasping it between his knuckles. The biggest inconsistency, hiඣghlighted by many in the comments, is that one man seems to have a hand with only four fingers.
has a similar issue with one of the children’s hands – one of them seems to only have three fingers, and the other has digits that look mangl𝔍💎ed and strange. It’s hard to nail down specific inconsistencies in the other posters, but something doesn’t feel quite right.
All we can really do here is speculate. A Marvel spokesperson told The Wrap that . Do I believe this? Not really. Marvel has used generative AI before, 168澳洲幸运5开奖💙网:in the opening credits of Secret Invasion, so it wouldn’t be unprecedented.
🐼 Marvel Secret Invasion’s AI Credits Are A Soulless Insult To Artists
Secret I𒊎nvasion uses AI for its opening credits, as Marvel sinks deeper into the pi𓃲t of devaluing art and VFX
Could it just be bad photoshop? An overworked graphic designer with limited resources and a tight deadline? Maybe. Artists make mistakes all the time, but what w♔e’re looking at here is either that an artist did a bad jo🎃b, generative AI was used to create the posters, or some combination of the two. Marvel is a huge corporation that should be able to afford to make good posters for its movies, so none of these potential conclusions are good.
The AI Witch Hunt Is Annoying But Necessary
What’s most annoying about the whole thing is that this shouldn’t be happening at a𒁏ll. With generative AI and its ethical issues have come constant AI paranoia, but some of that is warranted. The tech is available to the masses, so anybody can choose to make a fake image and post it online. We have to scrutinise everything to determine if it’s real or not. Is this CCTV screenshot real? Is this piece of art I came across actually hand-drawn, or an AI-generated ripoff of another artist? Is this movie poster made by human beings paid for their time?
Taipei Game Show Taught Me I'd Rather Play 10 Waifu Games Than One AI-Generated One
At least put some heart into it.
One of the most parroted defenses of generative AI is that it democratises art, which fundamentally misunderstands what needs to be democratised, and discounts the fact that even if skill could be democratised, corporations are not the entities that need to be able to create art for free. Again, Marvel is a huge company that can definitely afford to pay an artist to make posters that don’t look super weird. It can even afford to pay several! We shouldn’t have to scrutinise its posters tꦅo figure out if they were made by humans or not.
But we do have to do that, beca꧟use nobody wants to pay artists, even when they have the money, if they can get an AI model to do the same thing for free. Scrutinising the things that corporations produce is really the only way that audiences can hold them accountable, and even then, scrutiny isn’t a surefire way of spot𒊎ting generative AI. I’ve seen countless artists on Twitter forced to post timelapses of their work to prove that they did, indeed, make it. The fact is that sometimes, people make mistakes when making stuff. Spotting AI is an art and not a science, especially as the tech gets more and more advanced.
Do I love that even after Marvel denied the use of AI, I have doubts? No. I think it’s a stupid, stupid world we live in where this is even a problem, where corporations are cutting the most minor of costs by cutting out artists, and we as an audience have to zoom into t💦he backgrounds of posters and count the mistakes. But the alternative is letting these companies get away with the exploitation of artists’ work, and I’m relieved that we largely aren’t willing to let this slide. It’s a very slippery slope, after all.
Elon Musk Wants To Start An AI Game Studio? Don't Worry About It
Does anyone really think this dork is going to “make games ಞgreat again”?
