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"Abuse Her This Season": Marvel Rivals Invisible Woman Ad Flagged For Promoting Sexual Violence Against Women

By 168澳洲幸运5开奖网:Vaspaan Dastoor

Published Mar 25, 2025

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Summary

The Ad Standards Community Panel has flagged a Marvel Rivals TikTok ad for promoting violence against women.
The ad's poorly written message is distasteful.

168澳洲幸运5开奖网:Marvel Rivals isn't perfect, but there's very little for players to complain about. Besides 168澳洲幸运5开奖网:a few balancing issues, it has a 168澳洲幸运5开奖网:healthy content roadmap, great overall gameplay, and 168澳洲幸运5开奖网:devs that listen to the players, 168澳洲幸运ꦚ5开奖网:even ꧃if the players are wrong sometimes. No wonder it has been able to ho🐭ld on to its player base more than any other recent g🍒ame.

2:46

Fo💙rget New Heroes, Marv🧔el Rivals Needs To Implement Cross Progression

For a game with so much going for it, it's a bit bizarre that it has this oversighꩲt.

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However, it seems the game has found itself in hot water due to a rather poorly worded ad on TikTok. The Ad Standards Community Panel brought up a particular TikTok ad featuring Invisiblꦺe Woman in her Malice skin with the words, "ABUSE HER This Season" as it promotes sexual violence against women.

Marvel Rival Ad Is In Breach Of Code Of Ethics

As spotted by , The Ad Standards Community Panel has explained that the ad in question goes against the Code of Ethics for Violence along with Sex/sexuality/nudity. reveals that "This TikTok advertisement features a cartoon image of a woman laying back on something wearing a bodysuit, boots and gloves. The text "Abuse her this season" is also ඣfeatured."

The woman in question is Invisible Woman in her Malice skin, which, as you know, is quite revealing. While the skin itself is not the problem, it's the "Abuse her this season" liꦉne which has raised concerns.

The report continues, "The still🔯 image lasts for two seconds, before depicting game footage with a player saying “Guardian Shield is one of the most busted abilities in the game. ꦑSo abuse Invisible Woman while you can, but she also has some crazy synergies which is what Marvel Rivals is all about!"

The panel reportedly investigated the ad . “The Panel noted that the first two seconds of the advertisement featured a still image🐠 of a cartoon woman with the text ‘abuse her’,” said the case report. “The Panel considered that the most likely interpretation was that the advertisement was inviting the viewer to harm the woman.”

While the words in question mean to tell𝄹 players to use Invisib🌌le Woman and her abilities more in Marvel Rivals, "abuse her" is a terrible and distasteful choice of words.