Ever since Netflix began streaming in 2007, the deal has always been the same: you pay a monthly subscription, and you can stream as much content from the service as you want. But that was then, and now Nintendo is dealing with competitors, inflation, and 168澳洲幸运5开奖网:falling subscriber counts. So the deal is going to be updated.
Netflix Co-CEO Ted Sarandos confirmed that the streaming service will introduce a new ad-supported tier in 𝓀the very near future.
"We’ve left a big customer segment off the table, which is people who say: 'Hey, Netflix is too expensive for me and I don’t mind advertising,'" said Sarandos at the Cannes Lions advertising festival Thursday (via ). "We adding an ad tier; we’re not adding ads to Netflix as you know it today. We’re adding an ad tier for folks who say, 'Hey, I want a lower price and I’ll watch ads.'"
This is the first time Sarandos h🐟as attended the Cannes advertising festival, a sign that Netflix is looking to buddy-up with advertisers. Sarandos confirmed to reporters he’s currently in talks with advertising agencies looking to partner with Netflix.
Netflix has lost 200,000 subscribers and plans to lose as many as 2 million more, but Sarandos said that the streaming giant is still profitable and flush 🥃with cash. Sarandos didn’t discount the possibility of a merger, whic𒆙h he described as "always a reality."
Elsewhere at the festival, Sarandos defended the company’s support of controversial comedians 168澳洲幸运5开奖网:Dave Chappelle and 168澳洲幸运5开奖网:Ricky Gervais, who came under fire for comedy specials featuring transphobic joke𝓡s.
"We won’t make everyone happy, but that’s the beauty of on-demand: you can tu🅰rn it off. The reason comedy is hard is we don’t all laugh at the same thing. We all cry at the same thing so drama is a little easier to pull off, but when it comes to comedy, it’s all very different," he explained. "Part of the art form is to cross the line, and part of the art form means you only find where the line is by crossing it sometimes. Supporting expression is really important."
Sarandos added that he only regretted his actions towards several Netflix employees 168澳洲幸运5开奖网:who were fired after 168澳洲幸运5开奖网:going on strike in protest, admitting he &q꧋uot;should have been more empathetic."