Sony and Nike are teami🍸ng up for PlayStation-branded shoes.

Licensed products can be a tricky business. On the one hand, a few select, desirable products can do wonders for a game or ser🍎ies. If it’s well made and honestly priced, that’s just the sort of thing that fans𓃲 are going to lap up.

At the same time, though, you’ve got to take care not to just hawk anything with Pikachu’s darn face on, just for the sake of it (oh, too late). Quality control is key. On that note, you might have your doubts about the announcement of Nike’s new PlayStation-branded sneakers, 🧜but hear us out. These are looking pretty sweet by all accounts.

The collaboration comes thanks to Paul George’s lifelong 🅷passion for gaming, and the PlayStation brand specifically. The NBA star, current forward for the Oklahoma City Thunder, explained how the new Nike PG-2 “PlayStation” Colorway came about on .

George is known as an avid gamer, reporting in the blog post that, whether he’s at home or on the road, his PS4 never leaves his side. He’d been waiting for this collaboration for ꧙a long time, he writes, imagining it since h💙e was just a child:

“Ask me what my favorite PlayStation memory is and I’ll tell you it’s when my dad got me a PS2 for Christmas. I’d been dropping hints left and right because I knew that was it. That was the next big thing. You could say the same with Nike. As a kid, I’d make sketches of what I wanted my Nike shoes to look like because it’s something I’ve always wanted to be a part of. Now I have the opportunity to make something very special and personal to me with the help of two of my favorite brands.”

So, there we go. With any product of this sort, it can be tough to get the balance right. You want to emphasise the fact that this is something special, something real, but you also don’t want to go full cheese. You can’t just have PlayStation scrawled across your colorways in👍 neon marker pen, can you?

Fortunately, things are looking good on that score. There are plenty of PlayStation references on the shoes, from the colours of the eyelets to the tongues (while pulse a distinctive blue, just like switching on the console counterpart). At the same time, though, these are definitely intended as the real deal. As concludes, “LA Gears these are not. These are legitimate, floor-ready basketball shoes.” A variation on the fam⭕iliar PG-2, then, not a cheap and gaudy PR stunt.

The most interesting part of the shoes? Probably the barcode on the heel of the left one, which grants the wearer a code for the PlayStation Store. The code gives you an exclusive dynamic Paul George theme for your PS4, the design of which has been created✅ to complement the shoes perfectly. You know, for those people who just have to coordinate their foo𒆙twear with their favourite console.

The PG-♎2 “PlayStation” Colorway will launch worldwide very soon, Februaꦛry 10. In the meantime, for more information, hit the links and visit .