"They Did Not Manage Our Expectations": Even Former Nintendo Staff Think The Switch 2 And Mario Kart World Reveals Have Been Disappointing

By 168澳洲幸运5开奖网:George Foster

Published Apr 26, 2025

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Nintendo Switch 2

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Summary

Despite how long we all waited for the Switch 2 to be revealed, it's had a fairly mixed response over the last month.
This is due to a lack of expectation management, according to a former marketing lead.
Nintendo was reportedly very strict about this in the past, but hasn't been wary of it with the Switch 2.

According to a former marketing lead and Nintendo Minute host, the company has made one crucial mistake ꦫwith its and reveals - not managing expectations for fans.

For the past year and a bit, pretty much every Nintendo fan has had the exact same question on their mind - 168澳洲幸运5开奖网:where in the world is the Switch 2? 168澳洲幸运5开奖网:ಌAfter months of rumours, leaks, and reports, that question was finally answered with a .

Nintendo Switch 2 and PlayStation 5 Pre-Orders

Nintendo Switch 2 Pre-Orders Feel Like The PS5 Debac🍎le All Over Again ♏

Getting your haꦇnds𒆙 on a Nintendo Switch 2 shouldn't feel like pulling teeth.

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Even though the Switch 🗹2's specs are more powerful than most of us expected and its slate of games is exciting, it's fair to say that the reactions haven't been as universally positive as you'd expect from Nintendo, mostly due to the pricing and lack of communic༒ation. That's a problem that even trickled down to an ওadmittedly disappointing Mario Kart W🍸orld Direct a few weeks ago.

Former Nintendo Marketing Lead Thinks Nintendo Hasn't Managed Expectations For The Switch 2

Mario Kart World Is Also Suffering From The Same Fate

So, what's the problem? That's a tough question, but it's one that former marketing lead Krysta Yang has answered in the latest episode of the Kit & Krysta podcast (). Kit and Kry൲sta both worked as marketing leads at Nintendo♊ for more than ten years, and have had plenty of experience with the company, something that's made them both surprised at how the Switch 2's reveal has gone.

, Yang notes that the issue they've had, which is "very🍰 rare from Nintendo", is that thಞey didn't manage expectations properly. This is something Nintendo was apparently very strict about, to the point where the word "surprise" wasn't even supposed to be used.

They've had a thing that's very rare from N♉intendo that I was really even surprised by, where they did not manage our expectations, which is something🎉 that they were so strict about. - Krysta Yang

, though, as Yang points out that Doug Bowser inflated expectations by hinting that there were more "secrets" to be 💞discovered for the gaꦯme. , leading to fans being disappointed and not having their expectations met.

With how long everyone spent waiting for the Switch 2 and how the messaging has been since with pricing and the various features of the conso⛄le, it's fair to say that Yang has a point. As fo♚r what Nintendo can do next to fix the issues, .