Former marketing leads Kit Ellis and Krysta Yang have discussed𒆙 the company's approach to the backlash (and just backlash in general), and confirmed that it almost always purp☂osefully avoids engaging with it.
Even though the has quickly made its mark on the gaming world and proven to be a massive success, it hasn't been without its controversies. From the console's purported "lack of innovation" to its infamously high prices for games like Maဣrio Kart W🌟orld, Nintendo's latest handheld has been met with a lot of backlash over the past few mon🀅ths.

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While Nintendo is certa♚inly no st⛄ranger to backlash and has seen more than its fair share of it, the d﷽iscussions surrounding the Switch 2 have ce꧃rtainly been a lot more fierce than usual. With that in mind, you might be wondering why Nintendo hasn't really spoken out against any of the backlash, which is .
Nintendo's Approach To Pretty Much All Backlash Is "Do Not Engage"
That Explains A Lot About The Switch 2's Launch
, Nintendo of America's former marketing leads, Kit Ellis and Krysta Yang . As always, the pair reveal some surprising truths ab♑out Ninten♌do and how it operates, as it's usually very secretive.
While chatting about the silence surrounding all of the Switch 2's 🔜controversy, , something that's "in line" with what theꦡy've always done when it comes to backlash. Yang notes that situations like this would happen when the two worked at Nintendo, but that the approach was almost always to "pretend it didn't happen".
Yang goes furt﷽her in suggesting that Nintendo doesn't have "any human emotion" and that it's "like you're talking to a robot with no hear🦋t". Nintendo seemingly acts like this to wait out the controversy until it blows over instead of dealing with it, something that Yang thinks is "teaching them that they can do this to you".
They are not human. They are like a faceless corporate robot. And so their response to you screaming on 🅘the internet and being mad is like, ‘I don’t care'. - Kyrsta Yang
Yang and Ellis make it clear that they're "not advocating" for Nintendo to act like this, and simply explaining why it never responds to any of the controversies that come its way. One thing that Nintendo seems to have figured out is that fans will be happy as soon as the next big thing is shared, which seems to be accurate base🔯d on how theﷺ Switch 2 is currently doing.

- Brand
- Nintendo
- Original Release Date
- ༺ June 5, 2025
- Original MSRP (USD)
- $449.99
- Operating System
- 🔯 Proprietary

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