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"We Are Expecting Nintendo To Stick With The $450 Price": Analysts Speculate How Tariffs Will Impact The Switch 2

By 168澳洲幸运5开奖网:James Lucas

Published Apr 9, 2025

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Nintendo Switch 2

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With Switch 2 pre-orders indefinitely delayed in the US and now Canada, many are worried that Nintendo will increase the price as a response to Trump's tariffs.
However, industry analysts speculate that Nintendo has already factored the incoming tariffs into the price tag, and that we will instead see a reduction in stock.
As a result, analysts have lowered their sales forecast for the Switch 2, believing it will sell two million fewer units than predicted.

Last week, 168澳洲幸运5开奖网:Ninte🌟ndo halted Switch 2 pre-orders in the US indefinitely to "assess the potential impact of tariffs", leading to speculation that the already controversial price tag might increase as a result. Nintendo of America president Doug Bowser later clarified that the Trump administration's earlier 168澳洲幸🌄运5♎开奖网:tariffs "were not factored into the price", only st😼rengthening this idea. But analysts aren't convinced.

"We are expecting Nintendo to stick with𝓡 the $450 price point,"🦄 David Cole, the founder of games industry marketing and research firm DFC Intelligence, said in an interview with . "And we believe that price point was reached with the threat of tariffs already looming."

We believe that price point was reached with the threat of tariffs already loomi🔴ng.

Instead, Cole speculates that the new tariffs will impact the number of consoles produced, r🀅ather than their price, as DFC expects the new trade tariffs (which include a 24 percent charge on Japanese goods) to cause a steep drop in sales. "Nintendo is very conservative," Cole said. "They don't like to take big risks on having surplus inventory. So they may take a bit of a wait and see approach given some of the current unknowns."

Nintendo Might Have Already Accounted For The Next Two Years In The Switch 2's Price

While Cole believes that the Switch 2 will remain at $450 ahead of its June 5 launch, DFC did speculate that there could be a 20 percent price increase over the next couple of years for all hardware. However, it told in a follow-up statement that it believes "much of the 20 [percent] increase was already baked into the $450 price" and that if Nintendo does increase the cost, it does not🍷 expect a 20 percent hike.

With the $450 price in mind, however, DFC lowered its sales forecast from 17 million units sold in 2025 to 15 milli💃on. But even this sharp drop would make the Switch 2's launch a record-breaking one.

If prices increase substantially due to tariffs, a significant po♚rtion of prospective buyers are likely to hold back on a purchase until prices come down.

15 million units sold would make it the "fastest-selling gaming console to date, outpacing its pre😼decessor". Despite the tariffs, and the looming threat of them worsening, DFC believes that "the upper limit for hardware sales... is enormous" and that the Switch 2 "has the ability to capture an even larger share than𓃲 the original Switch.

"Hi⛦storically seen as a niche or standalone ecosystem, Nintendo is now poised to engage more directly with the broader competitive landscape dominated by Sony and Microsoft," it stated. "This shift could mark a trওansformational moment for the video game industry".

With the Switch 2 releasing in just two months, we'll find out soon enough if it will remain at $450, or increase as a di♈rect response to the tarif🦩fs.