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EA announced last month that Skate 4 will be 168澳洲幸运5开奖网:a live-service free-to-play game and, in a ne🦩w earnings call, it explained why&m𒁃dash;EA wants to appeal to Gen Z and Gen Alpha, the two youngest generations.
"One of the most important growth potential that we have as a company is how we show up for Gen Z and Gen Alpha players, how they socially connect, how they consume content," EA chief operating officer Laura Miele said (thanks, ). "There's been a significant focus from the team on this."
"We continue to see Gen Alpha and Gen Z turning to games as their primary form of entertainment, consuming more content than any generation of the past," CEO Andrew Wilson added. "They love playing with friends. 168澳洲幸运5开奖网:They stay connected with family. And they're creating content at every turn, both in and around their entire gaming experience.
"Skateboarding is kind of a cultural language for many generations," Wilson continued. "It transcends so many things, certainly geography and as we think about the ability to bring a global community of youth together through the l♔anguage of skateboarding, we think this represents one of the biggest and strongest opportunities we have to build a global online community deeply engaged in a world that involves creativity both from us and from them experiencing what starts out as skateboarding and almost certainly reaches more deeply into the cultural sensibilities of a generation."
Gen Z are between the ages of nine and 24 right now, born between 1997 and 2012. In the US alone there are nearly 70 million Gen Z people. Gen Alpha meanwhile consists of everyone born after 2010, meaning that they're all 12 or under right now. These generations are Skate 4's focus demographic which explains the free-to-play model—the cost of living is on the rise while games are getting more and more expensive, so free-to-play titles have been booming.
We saw a huge groౠwth in pl🍃ayers for Fall Guys and Rocket League when they went free-to-play while Fortnite has been a global sensation since its battle royale mode debuted. Just recently, 168澳洲幸运5开奖ಌ网:MultiVersus has been a 🉐free-to-play hit without even releasing its first seas꧋on. Skate could follow in their footsteps if all ൲pans out.