Here’s a phrase 🐈that’s starting to become a cliche: ‘Ubisoft had a pretty terrible year this year.’ I’m not going to run down the entire timeline of travesties, but here are just a few fumbles to jog your memory.
Ubisoft Has Fixed Everything W꧒ro🅠ng With Star Wars Outlaws
The quirks that made Outlaws annoy♏ing at launch are all g✅one.
Skull & Bones launched and was a🍷s big of a dud as everyone knew it would be. Prince of Persia: The Lost Crown came out and it was great! 168澳洲幸运5开奖网:But it also flopped, and Ubisoft168澳洲幸运5开奖网: laid off a big chunk of its dev team. In March, Ubi debuted new tech for NPCs with AI-generated dialogue, which 168澳洲幸运5开奖网:everyone hated. XDefiant launched and then shut down. 168澳洲幸运5开奖网:The Division Heartland got canceled. Assassin’s Creed Shadows became the main battlefield of the DEI culture war, ꦑ168澳洲幸运5开奖网:Ubisoft handled the controversy poorly, then delayed the game. Star Wars Outlaws 168澳洲幸运5开奖网:came out to a lukewarm reception, which s✃hould probably be considered good news for Ubisoft, all things considered.
As rumors swirl that 168澳洲幸运5开奖网🎀:the company is facing a potential buyout, you’d think that Ubiso🔯ft would be doing everything it can to refocus and get back to making games people love. Instead, it’s wasting a bunch of time and money on sketchy NFT games. I’ll never wish for anythi🐼ng bad to happen to Ubisoft, but the company is sure making itself real hard to root for.
Ubisoft Isn’t Letting Up On Its Blockchain Ambitions
Ubisoft has been experimenting with NFT and blockchain junk since at least 2021. You may remember the seemingly abandoned 168澳洲幸运5开奖网:Quartz platform and its Digits - NFT items used in Ghost Recon: Breakpoint. Despite a ton of 🐎backlash from players and employees, Ubisoft pushed ahead with that doomed program,൲ and though its blockchain strategy has changed direction several times over the last three years, it hasn’t given up the dream.
At the end of October it launched 168澳洲幸运5开奖网:Champions Tactics: Grimoria 🍨Chronicles, a marketplace for NFT figurines disguised as a game. Like every crypto game, the si෴mplistic 3v3 tabletop strategy game gave investors an excuse to pump the value of its digital collectibles sky-high. Today you’ll find dozens of listings for digital figurines .
Last week, Ubisoft launched another NFT game: Captain Laserhawk: The G.A.M.E. Based on the Netflix animated series spin-off to the Far Cry 3’s Blood Dragon DLC, Captain Laserhawk is a top-down shooter featuring Rayman 💝where players face off on a grid-like battlefield using a variety of - oh forget it. You know what this is. It’s a lazy excuse to create yet another marketplace where people can move around a bunch of money and Ubisoft can play middle man.
Ubisoft Should Show More Respect For Its IP
It stꦛinks to watch Ubisoft throw away any shred of goodwill it has left for a quick buck. Captain Laserhawk isn’t exactly a beloved classic, but Rayman certainly is, and as the announcer and mascot of the game, Ubisoft is showing very little respect for its own IP when it uses them to rꦜep these revolting crypto projects. The lack of communication and marketing around the game, which secretly launched in early access last week, makes me think Ubisoft is at the very least aware that this is going to be extremely unpopular with its audience. So why even do it?
I haven’t played it myself (because you have to buy an NFT to play it) but , and it sounds like Ca༺ptain Laserhawk is exactly what you’d think it is. A hollow husk of a game with nothing interesting or new to offer beyond the opportunity to buy cheap characters, level them up, and sell thღem for a profit. In other words, a side hustle disguised as a game.
I don’t know what the future of Web3 and blockchain technology is going to be or how🌠 it will impact games, but so far no one has been able to demonstrate a single benefit to players. None of this tech is making games better, more engaging, or giving us anything new. So far all we’re seeing is the beginning of a new era of gig culture, and I’m disgusted to see Ubisoft using its IP to entice its fans into such an exploitative waste of time.
🦩 XDefiant Is Yet Another Game That Was Doomed F🐼rom The Start
Ubisoft's shooter deserved better, but was 🐭never going to get it.
