Sony spent twice as much on advertising the PS5 in November than Microsoft did with the 168澳洲幸运5开奖网:Xbox Series S/X during the same period of time.
November 2020 saw the long-awaited release of the PS5 and Xbox Series S/X, following months of speculation that they would be pushed back to 2021. The two consoles launched uꩵnder some of the most difficult circumstances possible, due to COVID making production and delivery more difficult. It has been almost impossible to purchase either system since they were announced, unless you have incredibly good luck, or are willing to 🍨spend exorbitant amounts on the second-hand market.
The stock shortages of the PS5 and Xbox Series S/X hasn't stopped Sony and Microsoft from advertising their systems. Sony has been cranking out bizarre ads for th𒈔e PS5 for months💎 now, and it seems that it was prepared to spend even more cash on promoting the console. According to , Sony spent double the amount of money on adverti꧙sing for the PS5 than Microsoft did for the Xbox Series S/X in November.
Sony spent an estimated $26.2 million on advertising in November, with a number of commercials airing during NFL events. By comp🐼arison, Microsoft spent an estimated $10.6 million, for commercials that prominently featured Assassin's Creed Valhalla. Nintendo was in third place, with $7.2 million spent on promoting the Switch. It's possible that Microsoft is holding off until it has 🀅a major exclusive to promote (like Halo Infinite), before matching Sony's advertising spending.
The promotion for the PS5 and Xbox Series S/X is only going to continue into the holiday season, and it will hopefully happen alongside more consoles becoming available on the marketplace. It's early days for the current crop of systems, and Microsoft and Sony are going to be spending millions more in 2021. You can expect to be inundated with Ps5 and Xbox Series S/X commercials when ꦚboth companies have sorted out their supply situation and have some high-profile exclusivesಞ to brag about.
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