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Star Wars Outlaws Is Ubisoft's "Biggest Marketing Campaign Ever"

By 168澳洲幸运5开奖网:Rhiannon Bevan

Published Jul 22, 2024

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Summary

Star Wars Outlaws promotional campaign is the largest that Ubisoft has ever organised, according to CEO Yves Guillemot.
In return, Guillemot expects "strong sales" from Star Wars Outlaws, arguing that its one of the most anticipated games of the year.
Despite this, the game has recently faced criticism for its visuals.

Ubisoft is going all out on promoting 168澳洲幸运5开奖网:Star Wars Outlaws, expecting "strong sales" in return. The compa𝐆ny says it has justified the large marketing budget with it being "among the most awaited games" of 2024, clearly feeli💝ng confident about its success.

This comes directly from Ubisoft CEO Yves Guillemot. As reported by , Guillemot mentioned Star Wars Outlaws' marketing campaign in an with investors, touching on the company's expectations for its 168澳洲幸运5开奖网:Star Wars title.

Ubisoft Is Going All In On Star Wars Outlaws' Marketing

Star Wars Outlaws - A robot in a green trench coat looking over his shoulder

"What we are factoring in is a strong launch for Star Wars Outlaws," says Guillemot. "That’s the fact that it’s among the most awaited games of the industry this year and reflecting a really strong positive community sentimen𒐪t, and also the fact that we are coming with the biggest marketing campaign ever so far for a Ubisoft game."

That last point about this being Ubisoft's "biggest marketing campaign ever" is an interesting one, but not too surprising when you think about it. Indeed, the game has been everywhere recently, getting shown off at a bunch of showcases, obviously including Ubisoft's own event.

Star Wars Outlaws behind Critical Role DM screen

Star Wars Outlaws Level Up System Seems To Be D&D's Milestone

With NPCs or key beats rewarding important skills, Star Wars Outlaws is movi𒁃ng away from th🐓e dreaded numbies

Posts 168澳洲幸运5开奖网: 💝

However, despite the inherent hype that comes with a game based on an IP as big as Star Wars, Ubisoft has hit some bumps along the way. Most recently, there was some backlash to a gameplay demo, with criticism directed particularly at the game's visuals. This was also raised by investors, prompting Ubisoft to 168澳洲幸运5开奖网:confirm that it wouldn't delay the game in response to these reactions.

With not long to go until Star Wars Outlaws launches, we shouldn't expect much change from what we've seen during gameplay demos so far. If Ubisoft sticks to its pledge of not delaying the game, then it will be with us on August 30, so just over a month away from now.