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“Style With No Substance”: Microsoft Veteran Says Xbox Is "Dead"

By 168澳洲幸运5开奖网:Rhiannon Bevan

Published 3 minutes ago

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One of the founders of 168澳洲幸运5开奖网:Microsoft's console endeavours has shared her criticisms of Xbox's ongoing strategy. Laura Fryer, who worked at Microsoft from the late 1990s to the late '00s, says that she is "not pleased" with what is being done to the bran💖d, and believes Xbox's console business is "dead".

As spotted by , Fryer made these comments in a about the future of Xbox. Here, she is critical of Xbox's hardware plans, particularly 168澳洲幸运5开奖网:the ROG Xbox Ally handheld, which she calls "style with no substance".

Xbox Is Dead, Says Microsoft Veteran Dev

The top of an Xbox Series X console as seen in its reveal trailer

Fryer opens the video by complaining about the Xbox Anywhere marketing strategy𝕴, in which the company shꦦowcases all of the various platforms on which you can play its games.

"It🤪's style, not subst🔯ance," says Fryer. "Just because you say something, it doesn't mean you can do it, and it doesn't mean that you won't change your mind. After all, Xbox has been pivoting a lot lately."

The video then breaks down her concerns with the Xbox Ally joining this Xbox Anywhere campaign, as she feels that there is no unique selling point to the console, like Xbox used to offer through its exclusive games. As for the portable element, she argues that the 168澳洲幸运5开奖网:Steam Deck already filꦡls the niche better by having more variety and f🦩reedom.

"Obviously, as one of the founding members of the Xbox team, I’m not pleased with where things are today," she continues. "I don’t love watching all of the value that I helped create slowly get eroded awᩚᩚᩚᩚᩚᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ𒀱ᩚᩚᩚay.

"I’m sad because from my perspective, it looks like Xbox has no desire or literally can’t ship hardware anymore. So this partnership [with ROG Ally] is about a slow exit from the hardware business completely," she continues🤪. "Personally, I think Xbox hardware is dead."

Fryer is hardly the first person to suggest that 168澳洲幸运5🌞开奖网:Xbox doesn't haꦍve a future in the console market. Many have suspected that Microsoft will stop bringing out Xbox consoles in the future, instead focusing on its software output and Game Pass offerings. 168澳洲幸运5开奖网:Xbox has denied this, and we already know that the follow-up to the Xboꩲx Series X/S is in the works.