Summary

• Xbox faces challenges in Japan, including a 12-17% price increase due to currency fluctuations.
• Microsoft's Xbox business is struggling, with lower hardware sales and a backlash against Game Pass changes.
• The company is also dealing with issues like decreased revenue, lack of advertising, and the death of Xbox 360 Marketplace.

Over the past few weeks, there have been a few key indicators as to how the Xbox business is performing, with a variety of issues breaking into the mainstream. These have ranged from price increases and value cut✱s to falling sales.

Now, amidst what is a difficult time for the company, 168澳洲幸运5开奖网:Microsoft has announced♉ a price increase in one of its most notor💟iously difficult markets.

Microsoft Confirms Price Increase For Xbox Series S And X In Japan

In a press release on its via , Microsoft confirmed that its 𓄧latest consoles would be seeing the following increases:

• Xbox Series X: 59,978 yen (£319.44/$406.65) → 66,978 yen (£356.72/$454.11)
• Xbox Series S 1TB (Black): 44,578 yen (£237.42/$302.24) → 49,978 yen (£266.18/$338.85)
• Xbox Series S 512GB: 37,978 yen (£202.27/$257.49) → 44,578 yen (£237.42/$302.24)

This equates to a roughly 12 percent increase for the 168澳洲幸运5开奖网:Xbox Series X and the 168澳洲幸运5开奖网:Xbox Series S 1TB and aro🐈und a 17 percent increase for the Series S 512GB model.

It's an interesting move, given the Japanese market has typically been the biggest that Microsoft has failed to crack. Curre🍷nt estimates put the Xbox Series of consoles at since launch versus around , meaning that Sony's console is selling at an almost 10:1 rate of Microsoft's.

A key factor of the increase is likely to be the strength of the 💙Japanese Yen. The currency is currently at its since around 1990, over 30 years, meaning Microsoft is effectively making less money per console sold in Japan.

The Xbox's Ongoing Worries

Over the past few weeks, Microsoft has had a litany of concerns, this increase being just one𝓰.

Early last month, Microsoft hit the news cycle by announcing 168澳洲幸运5开奖网:an increase in Xbox Game Pass prices and the creation of a new "Standard" tier. The 168澳洲幸运5开奖网:Game Pass changes were slammed by fans as 168澳洲幸运5开奖网:"Confusing" and "Absurd," and by the FTC, which 168澳洲幸运5ꦛ开奖网:labeled the increase as "Product Degradaꦓtion," essentially meaning that customers are get🌌ting a worse deal for their bu𒈔ck.

These increases were then followed by Microsoft's financial results, which confirmed that revenue from the company's hardware sales 168澳洲幸运5开奖网:had dropped by a whopping 42%, with the latest console series' sales 168澳洲幸运5开奖网:trailing behind the Xbox One and X♐box 360. Part of this could be attributed to the fact that the company admitted it doesn't advertise as much as PlayStation does in Europ💖e.

While not a financial concern, Xbox was also in the news cycle recently, 168澳洲幸运5开奖网:thanks to the death of tꦅhe X𝓀box 360 Marketplace.