Social game developer Zynga Inc. has recorded a strong quarter of revenue and user increases, a common theme that is being seen across the video gam🌠e industry – all during a global pandemic that is hindering other industries.
In their to the shareholders, Zynga embraced the global conditions that are causing many people to stay ho𒅌me, which in turn allowed for, “heightened levels of player engagement, social connection and monetization in our portfolio.” The result for Q2 was new revenue, bookings records, and the best operating cash flo🥂w in over eight years.
This amounts to $452 million in revenue, up 47% year-over-year, and bookings of $518 million, up 38% year-over-year. There were several new performance records broken in the “forever” franchises, consisting of the Social Slots and Casual Cards portfolios. Of the entire catalogue of games, it was Empires & Puzzles, Merge Dragons!, Merge Magic! and 168澳洲幸运5开奖网:Game of Thrones Slots Casino that provided the largest year-over-year topline💯 growth.
While these tried and true titles are providing steady revenue, Zynga also expressed that there was solid progress on three new titles that are currently being soft-launched, including FarmVille 3, 168澳洲幸运5开奖网:Harry Potter: Puzzles & Spells, and Puzzle Combat. The plan remains to, “continue gathering player feedback. We 𒀰expect to begin releasing new titles later this year and steadily scale these games ov♍er time.”
As one might expect, these increases in revenue come with increased player engageme🧸nt throughout Q2. April and May provided the highest mobile daily♑ active users (DAUs) due to the ongoing pandemic. The DUAs only began to return to levels seen in Q1 in the second half of Q2.
The future is looking sꦅtrong for Zynga with these figures. Although the spike in DUAs only appeared to occur for two months in Q2, the current catalogue of offerings is clearly going strong to maintain a steady stream of revenue for years to come. In addition, Zynga has completed several acquisitions that will only add long-term value to its portfolio.
On July 1 this was seen with the acquisition of Peak, adding Toon Blast and Toy Blast to their portfolio, and announced in the letter was yet another acquisition, this time for Rollic, a developer with several well-performing games. Zynga is clearly in a position to continue growing, and an ongoing global pandemic will only bolster its consume𒀰r base as players look for 🀅entertainment in the form of smartphone games.
Source: Zynga,